How Today’s Insurance Agents Are Replacing Expensive Agency Retainers with Custom-Branded Meta Ads
Your insurance agency's lead generation programs are expensive, use cookie-cutter copy, and often sell the same leads to other agents. I help you create an irresistible offer and run custom Meta (Facebook) ad campaigns that set your brand apart from other insurance agents, with your final approval. Plus, automated email follow-ups that make sure every new response gets handled instantly, even when you are in meetings or away from the office.
One-time campaign setup: $1500
Monthly maintenance is only $197/mo, starting the following month.
I recommend an average ad budget of $20 daily, paid directly to Meta and separate from my fees.
*Important Note: You won’t pay a full month of ad spend upfront. As your ads run, Meta charges your card when your ad costs reach your account’s payment threshold, with any remaining balance charged on your monthly billing date.
What Are You Getting From Your Agency’s Lead Program?
You pay for a prospect’s name, but you may have little say in the message that brought them in. If the name also goes to other agents, you’re under pressure to call before they do. You’ve decided to run ads. This is your chance to put your own offer and your own message in front of people, with control over the daily budget.
What I’ll Build for You
We’ll start by creating an irresistible offer: a clear reason for the right person to contact you.
Then I’ll create and launch one Meta (Facebook and Instagram) ad campaign with 5 variations:
3 Cinematic reel ads with copy
2 Static photo or graphic ads with copy
I’ll set up the campaign in your Meta ad account and connect lead notifications and automatic email follow-up through GHL (GoHighLevel). You’ll have the final say on the offer and ads before launch.
Here’s How It Works
1. We plan your offer. After payment, I’ll send you a link to schedule an onboarding call and complete a marketing questionnaire. We’ll discuss who you want to reach, what you want to promote, and what makes your business different.
2. I build your campaign. I’ll create the 5 ads, set up the Meta campaign, and connect the notifications and email follow-up. Once onboarding is complete and I have the information and access I need, your campaign is typically ready in 3–4 business days.
3. Your ads go live. You choose your daily Meta ad budget. When someone responds, you’re notified, and the email follow-up begins while you’re in a meeting with a client or away from the office.
4. I maintain the campaign. I’ll monitor results, adjust the ads, report on performance, and keep the email follow-up running through the monthly maintenance service.
The Investment
$1500 one-time setup fee covers your offer, five ad variations, campaign setup, and email automation.
$197 per month for maintenance, starting the following month. This covers monitoring, ad adjustments, reporting, and keeping the follow-up running. You can cancel monthly maintenance at any time.
Meta ad spend is separate. I recommend starting at $20 per day, paid directly to Meta.
If you want to launch a separate campaign later, the setup fee for that new campaign is $1500. Get your campaign started here!
I know how promising an agency marketing program can sound. I’ve been a real estate agent and, more recently, an insurance agent. Both times, I was excited to hear that the company had a way to help me find clients, even though I knew marketing straight from running my copywriting and social media marketing business. Yes, I’m a Jill of all trades! I wanted a fresh perspective.
In real estate, the program was costly and gave me little control over how I marketed myself. In insurance, I was encouraged to call, text, and message friends, family, and strangers. We were also given the same social media templates and pre-filmed videos to post, which can cause a conflict with the algorithm and the social media platform's guidelines.
I did not want to spend my day chasing people or sound like every other agent online. But doing all the marketing myself took time away from the people I was trying to serve. That’s why I offer a campaign built around your business.
I’ll help you create the offer, make the ads, set your budget, and put email follow-up in place. You approve the message before it goes live. I monitor how it performs so you don’t have to manage it all yourself. When someone responds, you’ll receive a notification and the automatic email follow-up will begin.
Work with Danielle
I’ve spent 20 years in sales copywriting, social media marketing, and campaign management. Including working in real estate, insurance, and car sales at Ford Motor Company.
Today, I help insurance agents, consultants, and real estate professionals grow their businesses by making their offers clearer and getting them in front of more people. The right people!
After losing my husband and as a mom, I needed to keep my own business visible without being tied to my laptop all day. That led me to use AI and automation to take some of the daily work off my plate and give me more time for my life outside the business.
Now I build ad campaigns that give my clients more control over their message and more room in their day. You can focus on appointments, client conversations, and time away from work while your ads run and new inquiries receive an email follow-up. When you’re ready to talk with someone who responded, you’ll know they’ve seen your offer.
Danielle Brown-Davis
FOUNDER / MARKETER
Ready to Run Your Own Campaign?
Let’s put your offer in front of people, give them a reason to respond, and have the follow-up ready when they do.
Get started with the one-time $1500 setup.
Contact
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Phone
1.380.231.8641
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